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What is Your Social Footprint?
As an amateur genealogist, I’m frequently frustrated and astonished by the few traces my ancestors have left behind that says “Hey I was once here!” I’m sure many of my ancestors pondered many of the...
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Original Solutions for Old VHS Tapes
Yes, I know about recycling and I could list all of the places that will recycle your VHS tapes instead of dumping them into a landfill, but that would hardly be original, would it? In my quest for...
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Cirque du Soleil - a True Original
Everyone on the planet has heard of Cirque du Soleil and hopefully many of you have had the good fortune to see some of their shows. It's absolute magic! What you may not know is that the big tops are...
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The 100 Mile Diet - Full Circle
The 100 Mile Diet is not a fad diet like the rice diet, grapefruit diet, or cabbage diet. It refers to eating only foods that are locally raised and produced within 100 miles of where you live. It...
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Social Networking – An Old Fashioned Idea
You can’t read a newspaper (online or offline), watch the news or listen to the radio without hearing the words “social networking” - the buzz phrase of the day.Yet this Internet marketing phenomenon...
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Yoga is Now Mainstream
I recently read an article called "The Oversexualization of Yoga". The article is a hew and cry about how advertising Yoga with what are determined to be sexual photos and books and DVDs promoting Yoga...
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What's the Price of Spam?
Finally we have a dollar value attached to spam and the magic number is 1 Billion dollars. That's what Adam Guerbuez, a Montreal resident, has been ordered to pay Facebook. It seems that Mr. Guerbuez...
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We've Come a Long Way from Morse Code
Or have we? Text messaging (and Twitter), a more sophisticated version of Morse Code has taken the world by storm. In the time of Samuel Morse telegraph companies charged based on the length of the...
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Old vs. New School Publishing
Last week, “The Last Original Idea” became available through the publisher’s website as a paperback and over the next couple of weeks it will be added to the listings on Amazon and Barnes & Nobel....
View ArticleFree Tweets – A Thing of the Past
Everyone has been wondering how long it will take until someone finds a way to monetize Twitter. Well ladies and gentlemen, the day has come and soon there will be no such thing as a free Tweet. As of...
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The Last Original Idea Contest
Free Pass to SMX TorontoIn case you missed it, back on October 15, 2010 “The Last Original Idea – A Cynic’s Guide to Internet Marketing” became available on several online book reseller’s websites....
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Let The Voting Begin
Voting for things isn’t a new thing, nor is running a contest. For those who read our book, you know that we believe that nothing is truly new in this world especially when it comes to marketing. So we...
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The Last Original Idea - Voted Top 10 Book for Small Business
During November and the early part of December, "The Last Original Idea - A Cynic's View of Internet Marketing" was one of 110 books nominated to participate in the 2010 Small Business Book Awards,...
View ArticleAnother Sponsor The Last Original Idea in Marketing
The Last Original Idea in Marketing Contest has another prize to give away to it entrants. This week Jim Sterne donated a signed copy of his latest book "Social Media Metrics" to join the list of...
View ArticleWill New Usage Caps Bring Us Back to Basics?
When the Internet was shiny and new everyone acknowledged that content was king. Of course we couldn't resist some razzle dazzle and pretty soon audio and video were considered must haves to attract an...
View ArticleThe Last Original Idea In Marketing Winners
The votes have been tabulated and the winners of our contest for the last original idea in marketing have been determined.1st Place - Morgan Brown's "The Last Original Idea in Marketing was the Brand"...
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Going the Distance for Charities
Right from the start, The Last Original Idea has supported charitable efforts. We made a commitment to the Toronto Seals Special Olympics Swim club to donate 10% of the books' profits to their effort....
View ArticleSpend Some Time With Alan on Valentine's Day
On Monday February 14th at 12:00PM ET Alan K’necht will be featured on Breakthrough Business Strategies. Mobile listeners dial 646-200-3742 Or Listen OnlineAlan is an in-demand keynote speaker and...
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The Printed Word & Revolution - No Original Idea
When Gutenberg invented the printing press (1436-1440) one can only imagine what was going through his mind. Most believe that his goal was(beyond making money)to bring down the cost of producing...
View ArticleAlan is Speaking at the Search Marketing Expo
In case you missed Alan today, you have another chance to catch him live on Friday, April 29 at the Search Marketing Expo taking place at the Sheraton Centre Hotel in downtown Toronto, conveniently...
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